Mutual of Omaha has named Seth Friedman to serve as 401(k) national sales director. He takes over for Michael Ziccardi, who left the firm in December to join Rekon Intrelligence, which works with advisors to help them build out their businesses.

Friedman most recently served at Mutual of Omaha as national sales director of registered retirement products. Before that he held leadership positions at Nationwide Financial Services, where he was a divisional vice president and Jackson National Life, where he was divisional vice president – regional broker dealers.

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