The soon to be combined enforcement divisions of the NASD and the New York Stock Exchange nixed its new name, which would have been Securities Industry Regulatory Authority, or SIRA, and changed it to Financial Industry Regulatory Authority, or FINRA, according to The Wall Street Journal.

SIRA sounds similar to an Arabic word, commonly spelled Sirah, which refers to the biographies of the Prophet Muhammad. Almost immediately, the NASD began receiving complaints from Muslims who found the name offensive, said NASD spokesman Howard Schloss.

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