Earlier this month, Nasdaq launched its official entry into the exchange-traded funds (ETFs) listing competition by rolling out its official, proprietary ETF marketplace.

Nasdaq is hoping to lure ETF listings away from the American Stock Exchange and New York Stock Exchange Euronext. The goal, according to Harry Tutwiler, vice president of financial products at Nasdaq, is to have 40 new ETFs listed by the first quarter of 2008.

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