National Financial signed 60 broker-dealer clients in 2010, which it attributed to the strength of its platform. The new clients include Crown Capital Securities, First National Capital Markets and PNC Investments. Clients that renewed their contracts include Muriel Siebert & Co., Fifth Third Securities and Berthel Fisher & Co.

“With competition in the clearing industry as intense as ever, we continue to see clients and prospects voting with their feet,” said Sanjiv Mirchandani, president of National Financial. “The significant investment we are making in delivering the best platform in the industry is clearly resonating with the marketplace, and we are only accelerating our investments, from service and investment solutions to broker and end investor technologies, to ensure our clients have access to the resources they need to seize efficiencies and accelerate their growth.”

National Financial’s platform offers clearing, custody, global trading and brokerage services.

“For us, working with multiple clearing firms was becoming cumbersome and costly,” said Tom Berthel, CEO and president of Berthel Fisher. “By shifting all of our business exclusively to National Financial, we are able to benefit from workflow efficiencies that help us save time and money. That, combined with their ability to provide a more consistent user experience for our brokers across fee and commission models helped us achieve our best recruiting year ever.”

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