Key Asset Management, the investment advisory unit of KeyCorp of Cleveland, Ohio and adviser to the almost $20 billion Victory Funds group, has launched a new two-pronged ad campaign aimed at getting the until now low-profile investment adviser and its proprietary mutual fund group noticed.

The new initiative includes two series of print advertisements which will run in national trade magazines and mainstream print publications, such as The Wall Street Journal, through 2000. The ad campaign is part of Key's year-long re-branding efforts, said Pam Glazer, marketing manager at Key Asset Management.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.