When it comes to college planning, fund companies and consumers have been heard to utter the same lament: What does it take to find a financial adviser well versed in 529 plans and other college savings vehicles?

Joe Hurley, founder of Savingforcollege.com of Pittsford, N.Y., and College Funding of Plentywood, Mont., have joined forces to create the National Institute of Certified College Planners (NICCP). The institute offers a Certified College Planning Specialist (CCPS) designation, the nation's first professional education and certification program focused exclusively on college financial planning.

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