Management partnerships between broker/dealers and fund managers are part of a trend that is spawning new funds that are being sold through competing broker/dealers, according to industry analysts and executives.

"It is relatively new and I think it indicates a change in mindset from the standpoint of the people that own the money management expertise," said Keith Hartstein, director of sales and marketing for John Hancock of Boston. "Two or three years ago ... the broker/dealers were quite content to have their proprietary funds sold through their proprietary broker/dealers and there was kind of an exclusivity to that and they weren't really

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