New York Life Insurance Monday launched a new advertising campaign aimed at financial advisers called, “Let’s Give Americans Their Pensions Back.”

The campaign “encapsulates our belief in the practical wisdom of creating a guaranteed lifetime income stream for yourself,” Said New York Life Insurance EVP in Charge of Retirement Income Security Chris Blunt. “This is the first step in a multi-year campaign to remind financial advisers that New York Life and its subsidiaries have the solutions to replace the monthly income a pension once provided.”

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