Fidelity Investments has announced a new program that will give the financial advisers who sell its 401(k) products better ways to inform those who invest in the plans.

Selling it as a more personal touch, Fidelity's new service is called firstPERSON, designed "to help financial advisers more effectively service the communication and educational needs of plan sponsors and their employees."

The service also uses print-on-demand and segmentation technology to improve Fidelity's adviser-sold 401(k) programs. The program's "annual checkup" will provide each plan entrant with a checklist of personal financial health and progress, as well as projections for how altering his or her plan will improve that prognosis.

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