Strong Financial took home the "Star Award," for overall communications effort, considered the event's most prestigious prize, even as the firm is mired in the heart of the worst scandal in the history of the fund industry. Strong also won first place among large companies in five other categories. TIAA-CREF was the most frequent winner out of the small companies, while Ariel Fidelity Investments won the inaugural Mutual Fund Education Alliance Community Investment Award, given to the organization with the most outstanding civic contributions. American Express Funds won the Overall Communications Effort Award for small companies, while Ariel grabbed the honor among medium companies.

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