Social media is about being … social. Not broadcasting messages and walking away. It means sharing content, not controlling it.

“At iShares, we have a mantra statement. Our mantra statement is: It’s not just what we want to tell you. It’s what we’re hoping you will share with your friends and colleages,’’ said Eileen Loustau, Director, US iShares, Digital Content and Social Media for BlackRock. “It’s all about the share.”

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