In an attempt to reach out to investors and boost defined contribution plan enrollment, Nomura Holdings plans to beam investment information to plan participant's mobile phones, according to Nikkei Report.
Participants will be prompted to enter passwords into their handsets in order to access information about how their investments are performing, data that was previously available only online. Part customer service, part marketing, Nomura is the first company to provide such instant access to participants.
Nomura manages retirement plans for 346 companies, and about 250,000 participants.
The Tokyo-based fund company hopes that this service will appeal not only to current customers, but lure new plan participants.
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