Fidelity Investments is reporting that ongoing market volatility and changes in regulation have led to an increased number of employees from tax-exempt organizations seeking out guidance with the workplace retirement accounts.

These employees—in healthcare, education and other not-for-profits—are especially seeking out advice on the proper asset allocation mix for their 403(b), 457 and 401(a) plans. Fidelity reports that that the number of participants seeking one-on-one guidance either in person or over the phone rose 12% in the first five months of 2010 compared to the same time last year. Of this group, roughly 60% sought help on determining the proper asset allocation.

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