Northwestern Mutual plans to recruit more than 5,000 financial professionals in 2012, the largest recruiting push in its 155-year history.

The company hopes to hires 2,400 financial representatives to meet client demand for the company’s tailored planning approach to delivering services, as well as its asset protection and savings solutions. Northwestern cited a 2011 Harris Interactive study which found that Americans overwhelmingly prefer choices that deliver higher quality, long-term growth and guarantees, instead of cheaper and faster options.

Aside from financial representatives, the company plans to hire 3,000 financial representative interns, according to a company statement.

Donna Mitchell writes for Financial Planning.














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