Poof! Now your under-performing fund looks good.

During the recent market boom, fund companies began using fund performance in marketing materials more than ever. Now that the market has fallen, fund firms are finding new ways to "juggle" the numbers so that funds appear attractive.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.