Nuveen Investments today announced the launch of a new electronic distribution platform to support the firm’s sales staff when dealing with financial advisors. The new service was first implemented in mid-July and has just been completed, according to a spokeswoman for the company.

The platform supports the company’s traditional wholesaling model by providing each sales associate with his or her own Web site that advisors can log onto, the spokeswoman said. Through those sites, advisors will be able to contact Nuveen wholesalers using instant messaging.

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