John Nuveen & Company of Chicago was scheduled to run an "inspirational" 60-second commercial starring Christopher Reeve during the first quarter of Super Bowl XXXIV last Sunday. This was to be Nuveen's first television commercial.
The Nuveen commercial also was scheduled to air during the Super Bowl's post-game program. The ad, which cost Nuveen $5 million, starred actor Christopher Reeve. Fallon McElligott of Chicago designed the ad.