New web-based services that many fund companies have introduced, such as online investment advice and the ability to open accounts online, are becoming increasingly popular with mutual fund investors, according to a study by American Century Investments of Kansas City, Mo.

The percentage of investors logging onto mutual fund company websites has increased from 28 percent in 1996 to 42 percent this year, according to the American Century Investments 2000 Internet Adoption Study. The study, conducted annually by American Century, surveyed 250 mutual fund investors at least 25 years of age or older who use the Internet and have primary or joint responsibility for household financial decisions.

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