Orion Advisor Services unveiled the latest release for it Advisor Desktop portfolio management suite for RIAs on Monday with new features designed to make it easier for advisors using the primary database management tool to rebalance their clients’ portfolios and create tax efficient strategies at the household level.

“Advisors are constantly looking for new ways to increase tax efficiency in their portfolios,” Eric Clarke, President of Omaha-based Orion Advisor Services, LLC, said in a statement. “We are excited to unveil this new feature, which supports our mission of helping our advisors build better businesses.”

Company officials said the new feature assists advisors in creating model portfolios for clients at the household level to help reduce tax liability by allocating income-generating assets into tax-deferred accounts, and capital gains-oriented assets to taxable accounts. Advisors now have the ability to prioritize asset classes according to their tax efficiency status and rebalance the household portfolios to locate assets in the most tax efficient locations.

Orion has also added a tax efficient trading feature to the latest release, enabling the ability to swap out securities with a predetermined loss amount and then efficiently purchase an alternative security with the proceeds, allowing advisors to easily capture investments with a loss against their cost basis. 

“We are committed to providing advisors with integrated portfolio accounting and trading solutions that allow them to be more effective in running their business and serving their clients,” Clark added. “We will continue to upgrade and enhance our trading tools to reflect the latest technology and solutions available to meet the needs of advisors.”

Orion serves more than 250 advisors and administrates $60 billion in assets for more than 400,000 accounts.




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