Americans view anywhere between 3,000 and 20,000 commercial messages every day. These communications come not just in the form of billboards, television spots and printed materials, but can include product placement, branded clothing and guerilla marketing tactics.

Recent studies suggest we only process about 250 of those messages, however, which should be a good indication of just how crowded the marketplace has become. Brands across industries have a roughly 8% chance of communicating with their target audiences on any given day. 

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