A bank and a financial services company have partnered to provide mutual funds and investment guidance to non-affluent investors, the companies said today.

The two firms, Marketplace Bank and Whatifi Financial will offer the services and products through Marketplaces’ 123 small branches, located throughout Florida’s Winn-Dixie supermarkets. The strategy is intended to attract mainstream families to the idea of investing in mutual funds by making advice easier to get and offering minimum initial investments of only $100.

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