Matt Kelly, the new marketing and distribution partner at RiverPark Capital, is not your typical marketing and distribution professional for financial services.

Former colleagues at New York City-based Baron Funds, describe him as one of the more thoughtful and creative marketing officers in this industry. That’s why the company, known for launching the investment industry’s first actively managed exchange-traded funds, have tapped him for the new post, in which he will head up the launch of its new line of investment products—traditional mutual funds.

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