Stephen Ardizzoni has built a career creating strategic investment plans for institutions and wealthy families. Now he is going to do it for New York City-based Cantor Fitzgerald, as head of a new investment advisory business designed to bring the company's research and portfolio modeling expertise to institutional clients and wealthy families.

The bond-trading heavyweight is attempting to win more walletshare by offering a larger number of hedge funds and alternative investments. The demand is especially high among regional wealth managers who do not have access to the research and modeling that Cantor Fitzgerald can offer, Ardizzoni said. By going with him, the firm is betting that a team with deep knowledge about the capital markets will give it a competitive edge over many competitors.

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