HOLLYWOOD, Fla. – Pershing on Wednesday said advisors will now be able use its platform to open, fund and manage 529 college savings plans for investors looking to set aside cash for their children’s education.

Pershing said by being the first clearing firm to offer a brokerage solution for 529 college savings plan, advisors using its platform now have another offering to attract new clients and increase their assets under management and save time and costs associated with managing these plans outside their clients’ investment portfolios.

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