Demonstrating the intensifying race to dominate adviser technology, Pershing broadened the scope of its B2B digital advice offerings, announcing on Wednesday it was bringing startups SigFig, Vanare and Invesco's Jemstep Advisor Pro onto its platform that also includes the still-developing robo Marstone.

As rapid digital change affects wealth management practices, an open API, multiple-solution approach allows for quick innovation and is the smartest strategy to serve different orders of adviser business, says Mark Tibergien, CEO of Pershing Advisor Solutions. He adds that Pershing may add other providers to its custody platform in the future.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access