Pioneer Investment Management of Boston has launched the first phase of a new multi-media advertising campaign which will run through the end of this year. The new campaign includes print ads, drive time radio spots, and outdoor billboard advertisements that will run in 14 commuter locations nationwide. The campaign will also include two 30-second TV commercials that will mark Pioneer's first major retail television advertising campaign.

The ads will focus on Pioneer's history and core competencies rather than promoting particular Pioneer funds and their performance.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.