Think of the best party you ever attended. It was probably choreographed with the attendees in mind and you probably felt special with all the attention to detail. The hosts made you feel like a VIP.

That atmosphere is what you need to shoot for when organizing an event to attract new clients. A well-planned event can help you reach many more high-level prospects than you may be reaching now, especially the affluent and wealthy, says Bill Cates, CEO of Referral Coach International, a coaching firm.

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