PowerShares QQQ has signed on as the title sponsor of the Champions Series national tennis circuit in a multi-year contract that costs seven figures a year—significantly upgrading its event sponsorship solely in Chicago. The agreement kicks off with a 12-city tour featuring tennis icons Andre Agassi, Pete Sampras, John McEnroe and Jim Courier.
Then, in 2012, PowerShares QQQ becomes the umbrella sponsor of the entire series, joining existing sponsors GEICO, ASG Software Solutions, Tennis Magazine, Donnay, Kimpton Hotels, Citation Shares, Izod, Staples, HSBC, Cancer Treatment Centers of America, Washington Trust and the USTA.
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