ProManage will decide a participants asset allocation at the outset of their opening an account and annually reallocate the participants assets annually through a proprietary computer model. The model looks at just three variables: the investors age, pay and 401(k) balance.
"Motivated investors who will read materials, get online and attend meetings" are few and far between, said Carl Londe, CEO of ProManage. "We have found participation of only 82% and 84% at two of our clients. This supports a study by
Emplant, a 401(k) technology service provider, will provide the software for the new service, which the company will launch in June