Prudential Investments, the retail investment arm of Newark, N.J.-based Prudential Financial, is launching a new high-net-worth wrap product that allows financial advisers to build, manage and customize portfolios of funds and individually managed accounts.

The new product, called Managed Assets Advisory Program [MAAP], targets advisors who serve investors with "substantial wealth" with a platform of more than 100 researched individually managed accounts and more than 400 mutual funds.

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