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Pru Targets High-Net-Worth Advisors

Prudential Investments, the retail investment arm of Newark, N.J.-based Prudential Financial, is launching a new high-net-worth wrap product that allows financial advisers to build, manage and customize portfolios of funds and individually managed accounts.

The new product, called Managed Assets Advisory Program [MAAP], targets advisors who serve investors with "substantial wealth" with a platform of more than 100 researched individually managed accounts and more than 400 mutual funds.

The program allows advisors to monitor each client’s portfolio and provide advice based about the portfolio’s investments based on analysis and research provided by Prudential. By using a single platform, advisors are given a consistent source of data and information, said Keitha Kinne, Prudential’s director of investment management services.

The product also helps advisors build balanced portfolios by offering manager combinations such as growth and value as well as large cap and small cap.

As of June 30, Prudential Investments had $102 billion in assets under management in funds, annuities, individually managed accounts and fund wraps.

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