Prudential Retirement has named Kara Segreto chief marketing officer, in charge of marketing, brand and promotional programs for the firm’s defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer and non-qualified benefits lines of businesses.

During her career with Prudential, Segreto has held a number of marketing positions specializing in project management, product positioning, program strategy and communications development.

Segreto is being promoted to the position from director of integrated marketing and strategy and participant programs.

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