A public service announcement that
In the 30-second television spot, a SWAT team searches for a businessman who has committed the so-called crime of cashing out his 401(k) savings plan instead of rolling it over to the 401(k) plan at his new employer. The spot is part of an ongoing "Choose to Save" campaign that the council and the institute began in 1998.
"Some people find financial management complex and intimidating," said Cheri Meyer, director of the Choose to Save program. "We try to inject some humor as a way of gaining public attention. We are extremely proud that our PSAs have received recognition, and thank all of our partners whose hard work made this possible."
The Choose to Save public service announcements have aired nationally on hundreds of television and radio stations, according to the institute. "We encourage media outlets and other organizations to utilize these PSAs as tools to help put their viewers, listeners and employees on the road to financial security," said Dallas Salisbury, president and chief executive officer of the Employee Benefit Research Institute.
