PSA Encouraging 401(k) Rollovers Wins Emmy

A public service announcement that Fidelity Investments underwrote and the American Savings Education Council and the Employee Benefit Research Institute developed has won an Emmy. The National Academy of Television Arts and Sciences’ Washington chapter presented the award to Jon Sullivan, a producer with WJLA television, an ABC affiliate.

In the 30-second television spot, a SWAT team searches for a businessman who has committed the so-called crime of cashing out his 401(k) savings plan instead of rolling it over to the 401(k) plan at his new employer. The spot is part of an ongoing "Choose to Save" campaign that the council and the institute began in 1998.