One of the toughest conversations to have with a client is to tell them not to panic sell in a rapid market downturn. Your professional knowledge and instincts clash with investor fears.
But while counseling a client at that moment, the advisor faces two different challenges: figuring out if there is an acute financial need motivating their client's emotions, and remembering a client's decision to sell, no matter the outcome, must be implemented.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access