Putnam Investments is becoming a key sponsor for Gillette Stadium, home of the New England Patriots football team, replacing Fidelity Investments. As part of the deal, Putnam’s name will replace Fidelity’s on two 3,000-seat luxury clubhouses, the roadway leading in, the entrance and a parking lot. As a result, “Fidelity Way” will become “Putnam Parkway” and the stadiums will be called the “Putnam Club.”

“Putnam Investments is proud to be associated with the New England Patriots, which has come to signify performance excellence and a winning tradition based on hard work, talent and a passion for teamwork,” said Robert L. Reynolds, president and CEO of Putnam. “Under the inspiring leadership of Robert and Jonathan Kraft, the New England Patriots have earned a reputation for success that is as powerful off the field as it is on. Together, we will make a very formidable team.”

Putnam also has deals with other sports teams and athletes, including the U.S. Ski Team and golfer Keegan Bradley.

Putnam said the deal with the stadium was for several years and did not disclose the financial terms of the agreement.

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