Advisors' tech priorities -- and needs -- have shifted dramatically over the last 18 months, says Steven Crosby, head of PricewaterhouseCooper’s U.S. wealth management unit.

For wealth advisors, client data is replacing transactional processing as a technology priority, he says. “The industry grew up with transaction processing,” said Crosby, a managing director at the global accounting, research and consulting powerhouse. “But in the last 18 months we’ve seen a shift away to more emphasis on being increasingly data-centric.”

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