Raymond James Financial, Inc. has partnered with social media sales platform provider Hearsay Social to help its advisors connect with clients and expand their practices, the company announced Thursday.

The Hearsay Social suite offers Raymond James advisors marketing, social sales and compliance tools to help them better integrate Facebook, Twitter, LinkedIn and potentially Google+ into their business models. Advisors have access to a large store of preapproved content and a compliance review process that allows them to post original material.

“Social media engagement is becoming critical to helping advisors manage and build their brands and support their client and prospective client communications,” Raymond James’s chief marketing officer Mike White said in a statement. “Hearsay Social’s platform not only helps keep them compliant, but will help advisors take advantage of many of the communication and relationship-building features that are unique to social media platforms. The ability to utilize this platform on mobile devices and non-work computers is an additional benefit.”

The response from Raymond James advisors who have used Hearsay has been positive thus far, the company reports.

David Adams, an advisor based in Nashville, Tenn., said that Hearsay helps him identify “social signals” that clients send out over social media announcing life events like a new job or a marriage. With this information, Adams can then craft a thoughtful and targeted response.

“I really like the way the content is presented in this system,” said Jeff Blum a Raymond James advisor based in Westlake Village, Calif. “I particularly appreciate the calendar feature, being able to view and keep track of all my posts, then immediately click into the social media post to see what it looks like.”

Amanda Piper, a Raymond James advisor with Wagener-Lee, LLC in Columbia, Md., commented on the platform’s flexibility and ease of use. “The simplicity of posting to all our social networks, monitoring the engagement and having the ability to respond to it has been great,” she said.

Raymond James first debuted social media marketing and compliance tools for its advisors in November 2011. Since then, more than 2,000 of Raymond James’s nearly 6,000 North American advisors have employed them.

Founded in 2009 by Clara Shih and Steve Garrity, Hearsay Social is based in Silicon Valley and has offices in New York, London, Chicago, Boston, Austin and Atlanta.

“Tens of thousands of relationship managers use Hearsay Social daily to hear and respond to everything their customers and prospects are saying on social networks” said Shih, Hearsay’s CEO. “We are excited to add Raymond James advisors to this list and I am confident that this initiative will help maintain the superior client-first service that they are known for.”

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