RBC Wealth Management this week launched a global advertising campaign titled “There’s Wealth in Our Approach” that it will be committed to for the next several years.

Using print and online advertisements, the campaign will be targeted at high-net-worth investors and their advisers. The ads highlight the fact that RBC Wealth Management has been ranked as one of the world’s top 10 wealth managers. It also highlights RBC’s Canadian heritage, its global reach, its commitment to integrity and its history of strength and stability, particularly during times of market turmoil.

In conjunction with the ads, RCB will continue to sponsor golf and visual arts and promote sustainable water use.

“Raising awareness of our brand globally is a crucial part of our objective to both increase our leading market share in Canada and accelerate our growth internationally,” said George Lewis, group head of RBC Wealth Management. “This campaign is being launched at a time of tremendous opportunity for our business. RBC Wealth Management is investing in our brand in an environment where clients are looking for the strength, stability, global reach and integrity that our business embodies.”

Lewis added: “Given the current environment, we chose to initially focus our campaign in Europe, where we believe that the stability that Royal Bank of Canada represents in the face of uncertainty, will hold great appeal for clients. This campaign highlights our promise to clients that our approach to wealth management always places their needs first.”

-- This article first appeared on Money Management Executive.



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