With the SEC's deadlines drawing near, even the most hopeful firms will now have to face the reality of compliance with the rule. Botula said that its FundStation and FundStation.net users already have or soon will adopt the firm's after-tax service. However, the firm is still receiving calls from non-clients.

While Confluence developed a stand-alone after-tax performance product for firms not currently using its service, Botula said that most firms are going whole hog.

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