Like beauty, "risk" is often in the eye of the beholder. What might seem "risky" to one person (such as traveling to an exotic destination) might be an exciting adventure for someone else.

It is impossible to completely avoid risk, even in what may be perceived as a "safe" investment. For my team, coping with the uncertainty means having a process in place to manage these risks, and to ensure the risks being taken are recognized, rational and rewarded. During times of market uncertainty and extreme volatility, investors can feel the best risk-management strategy is to sell everything. However, that strategy can carry risk, too.

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