Mobile might be the future of banking, but Bank of the West is reinvesting in where more of its customers transact today.
Like most banks, the $71 billion-asset unit of BNP Paribas has paid a lot of attention to its mobile apps over the past few years; it was among the first to market with features like Quick Balance and mobile photo bill pay, for instance. Also like most banks, it has devoted less resources to its more mature online banking channel.
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