Many community banks have adopted the view that snagging small-business customers is a marathon, not a sprint.

Small businesses can be more profitable than consumers, industry experts say. Still, banks must become trusted advisors to those companies as they seek to sell products and services to the owners. Doing so can require time and skill.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access