Religion may be a solemn subject. But for the Ave Maria Mutual Funds managed by Schwartz Investment Counsel of Bloomfield Hills, Mich., a sense of humor, along with a morality check, is a blessing.

Beginning late last year into the first quarter of 2004, the group launched a series of new print and online ads, some of which aren't afraid to inject a bit of tongue-in-cheek humor, and one which tackles the industry's current ethical dilemma head on.

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