“Too Big To Fail.” Bailouts and inflated bonuses. Bernie Madoff.

Stunning events and revelations in the months immediately following the 2008 financial crisis severely tarnished the financial industry’s reputation on Main Street. In the years since, building and maintaining client trust has been a much more serious challenge for financial advisors than it was prior to the Great Recession. Even though the most brilliant minds in the financial world were blindsided by the worldwide collapse, steep declines in the value of their assets have led even sophisticated investors to ask their advisors, “Isn’t it your job to help me avoid things like this?”

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