In 2006 Robert Isbitts, chief investment officer of Emerald Asset Advisors in Weston, Fla., self-published his first book, Wall Street’s Bull and How to Bear It. He says the book was intended to help investors and their advisors overcome the hurdles that are placed in front of them by financial markets and financial “salespeople.”

“It wasn’t common at the time to warn people about the things I warned them about,” Isbitts says. “But I have a relentless burning desire to re-educate the advisor population and their clients through them.”

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