ORLANDO, Fla. - As evidenced by advertising on the financial cable networks, financial services companies are eager to give retirement plan rollover assets a home, but effectively capturing those assets may not be so simple.

Fund companies, in particular, are dreading that 401(k) assets will migrate away from their complexes as rollover assets continue to skyrocket. In 2001, 401(k) rollover assets were $105 billion, and they are estimated to grow to $369 billion in 2011, according to statistics cited from Cerulli Associates of Boston.

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