Motivated in part by the firms push into the independent broker/dealer market,
Foran comes most recently from
While Rydex has a history of marketing to Registered Investment Advisors and other fee-based and fee-only planners, the firm has boosted its effort to capture the eye of independent broker/dealers (see,
"He has a track record of client services wins and innovative product launches, and hes going to help us work with our clients even more closely than we do now," said Viragh, in a statement.
Shaalan comes from
Shaalan will be changing gears somewhat, focusing on the marketing and management of
"Im going to be spearheading that effort, which includes managing the site and managing the relationships with the partners," said Shaalan.
Although Rydexs name does not feature prominently on the site, Shaalan explained that it brings a lot of value to wholesalers relationships with advisors. "We want the wholesaler to go to the advisor and not worry about having to pitch them first but help them understand their own business and share this knowledge with them," he said.
While AdvisorBenchmarking.com deals exclusively with RIAs, Shaalan said that Rydex anticipates the possibility for a similar service for independent broker/dealers.
"In terms of marketing right now, were sticking to the advisor arena rather than the registered rep arena. The difference is rather significant between the two," he said, adding, "As far as going forward, we want to gauge the effectiveness of this effort. Theres more to come than AdvisorBenchmarking.com in its present state, and I would not rule out the possibility of applying a similar concept to the broker/dealer channel."