It's beginning to look a lot like...tax season.

About 80% of all IRA sales happen between March 15 and April 15, according to Halle Conway, a principal with MarkeTech Systems International, a consulting firm in Raleigh, N.C., that specializes in developing retail products and delivery system strategies for the financial services industry. As a result, some fund firms have stepped up their IRA sales promotion efforts.

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