Short-term traders don't bother diversifying to maximize returns without taking on undue portfolio risk. They don't bother understanding fundamental drivers of earnings growth. They don't bother with governance, transparency or alignment of interests-they care only about the latest hot tip leading (they hope) to a lucky strike. Oh, and they typically lose their shirts-if they're not already sitting in their boxers.

Your clients want something different. They understand the value of diversification, though they may ask you how to achieve it. They recognize the importance of earnings growth, though they may need help foreseeing it. Above all, they're not looking for a winning gamble today; they're looking for a portfolio of healthy investments that will carry them to, and through, a worry-free retirement.

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