Schwab Reaches Out, Digitally

Charles Schwab & Company has begun to beam investment news and commentary to customers via RSS and audio files. Jumping into the latest investor-communication trends, the San Francisco-based broker/dealer and financial services firm now offers both services through its website. Schwab now joins companies including Fidelityand Wells Fargo in aiming to make use of popular technologies to expand their brands. Those who want articles and commentary, ranging form the Market Insight summaries from Chief Investment Strategist Liz Ann Sonders, to personal finance tips featured in its “Ask Carrie” column, can sign up for RSS, or real simple syndication, as service that notifies users whenever new content is available. Those who think listening to “Market Update” or Sonder’s “Straight Talk,” might liven up their commutes, or even time on the treadmill can now download audio files ready-to-play on the iPod, Schwab announced.