Following a month when it slashed online equity trade commissions and its new family of exchange-traded funds hit the ground running, Charles Schwab Corp. began to reap the benefits of its new initiatives in January as it attracted a slew of new assets and daily average trades rose.

Client daily average trades rose 8% from a year earlier and 23% from a month earlier to 354,700, according to Schwab’s [SCHW] monthly market activity report, which it released Friday. Net new assets brought to the company by new and existing clients totaled $6 billion in January.

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